Small businesses are working hard despite having little or no funding and resources. They require technology that will enable them to manage the business more effectively with less resources, therefore their investment in software and tech tools is more crucial than it would be for a larger organisation.
A shaky route for establishing relationships is email marketing. Additionally, modern email marketing tools go beyond only sending emails to your subscribers. Before selecting the ideal email marketing tool for your company, you need think about and assess a wide range of additional features and capabilities.
Here is a selection of the top email marketing programmes created especially for small companies:
Most company owners are aware of Mailchimp, one of the most well-liked email marketing solutions for small enterprises. This well-known platform has increased the size of its platform to make it more of an all-in-one remedy. These small companies’ price structures are one of its strongest features; you may start at the Free level and work your way up to the Essentials (A/B, customer branding, and additional support) or Standard (automation series, retargeting, all the way up to Premium) tiers (multivariate testing, advanced automation, phone support). They have a strategy for you regardless of where your firm is now located or what requirements it has.
AWeber is one of the well-known lead generation services for small companies that offers all the necessary tools to expand your email list and eventually expand your company. With the help of this online tool, you can construct mobile-responsive registration forms that look fantastic on any device, automate email sequences, and design an email newsletter using a drag and drop builder.
The biggest feature of AWeber is how simple it is to connect with your WordPress website, a landing page builder, or an opt-in form builder. It’s easy to get started with Aweber. Simply visit the AWeber website and register for a free trial that lasts 30 days. You will get immediate access to all of their premium tools for expanding your email list after joining up.
An email and SMS marketing tool with user-friendly features is called Sendinblue. You may launch marketing campaigns with or without previous expertise, beginner or experienced. You may send transactional messages with dependable delivery based on consumer involvement.
The fact that Sendinblue bases its cost on the volume of emails you send sets it apart from other email marketing tools for small enterprises. Credits for SMS are available separately and never expire.
You may choose the free plan if you are confident with this programme. For limitless contacts, the free plan is restricted to 300 emails each day. There are also three main plans: Lite, which costs $25 per month for 10,000 emails per month, Premium, which costs $65 per month for 20,000 emails per month and marketing automation features, and Enterprise, which costs a variety of amounts and comes with all premium features as well as a dedicated account manager, priority support, and other things.
For online producers like bloggers, podcasters, and YouTubers, ConverKit was created expressly. It enables you to design eye-catching forms and send subscribers individually customised emails. Additionally, it helps publishers comprehend email automation. For instance, you may develop effective automated email funnels using their visual automation builder to direct site visitors through a value journey. Even better, you can join up for a 14-day free trial to test the service out without having to pay anything.
You may send messages to up to 1000 subscribers using the free plan’s restricted capabilities. A premium plan with 1000 subscribers and free migration costs $29 per month, while a plan with 1000 subscribers with all services costs $59 per month. For bloggers and those in related areas, this is one of the best possibilities.
Flodesk is the ideal email marketing tool for small companies since it makes it simple to create stunning emails. It offers a layout builder that makes it easier to create unique visuals, doing away with the requirement for programmes like Canva. The application also provides sign-up forms and numerous process automations to help you build your list more quickly.
This application stands out due to how simple it is to use and the variety of templates available to get you started. If you’re unsure of its effectiveness, you may test out all the features during a 30-day free trial. The best part is that it is a fixed-price service that only $38 per month and includes unlimited subscribers and email sends.
A marketing automation company with roots in Ukraine, eSputnik has years of expertise serving as IT consultants for several top companies using email and SMS marketing. Later, the business made the decision to combine its expertise in software development and e-marketing to provide a user-friendly, effective, and customer-focused email marketing solution for everyone.
One of the greatest email marketing programmes for small companies is this one. It makes it simple and fast to build out multi-channel campaigns using email, text messaging, online push, and messengers. You may design scenarios for sending pre-written messages by utilising the email editor. These scenarios can include who, when, where, and how.
The fact that eSputnik does not categorise its customers into basic and pro users, as most other ESPs do, is another positive aspect of the service. The business upholds its mission statement of making professional marketing simple and accessible. With a free plan that is packed with capabilities, this email marketing solution is the most cost-effective option available. It makes it the best ESP for small companies since it offers the most value.
SendPluse, a relatively new business, has completely revolutionised the email marketing sector by providing some of the most cutting-edge capabilities at very low prices. It introduces several fantastic features and a simple learning curve to the ESP market, making it a wonderful option for both beginners and experts.
This integrated system provides online push alerts, bulk SMS texts, and bulk emails. You may easily include all three into your communication campaign with SendPluse. That isn’t provided by any other email marketing programme.
Additionally, you may have access to certain important tools like email statistics, autoresponders, A/B testing, and subscription forms. Additionally, SendPluse provides a free plan that lets you to utilise premium services like web push and autoresponders while sending up to 15,000 emails each month to up to 2500 subscribers. You may pick between list-based or pay-as-you-go programmes, depending on what is most convenient for you.
If you don’t send a lot of emails, you may choose to simply pay for the emails you use with its prepaid email packages.
For eCommerce merchants searching for the best way to use clever marketing automation to turn their visitors into subscribers and customers, Drip is another choice among the top email marketing programmes for small businesses. It goes well beyond a standard email marketing solution. Understanding their purchasing moment and behaviour enables you to have more in-depth interactions with your consumers and send emails at the appropriate time.
The programme allows you to tailor your messages to different user behaviours, such as cart abandonment, first-time users, repeat website visitors, those who followed a link on your website, etc. Based on your customers’ process, you may use their wide range of connectors to send text messages, show Facebook advertisements, and much more.
For now, that’s all! I hope you found this article to be both informative and useful. Please share your thoughts in the comment area. We look forward to hearing from you.